The subconscious part of your mind is the one that is not under your direct control. This is where emotions and instinctive behavior come from. That is why you have the feeling that you cannot control them.
However, this is possible with the use of specific psychological techniques. As long as you have the appropriate knowledge and skills, you will be able to control the feelings of others and make them behave in the way you want them to.
The subconscious mind does not work on the basis of critical thought. For instance, when you wake up, you go to the bathroom to wash your teeth. You do not evaluate this action and you do not ponder on it. You simply do it.
This is the key to influencing others as well. The subconscious mind is more susceptible to suggestions and persuasion. You can easily use it to make someone do what you want them to, provided that you can switch off the critical mind of the person.
The subconscious mind is responsible for visualization and imagination. You do not make a decision to dream or force yourself to do it. You naturally float in your thoughts and imagine places, people, situations and your own actions.
This factor can be used for influential and effective mind control. You have to make the person imagine what you want them to do. In this way, they will actually have the desire to do it. They will aim for it. With this, your work is completed.
Generally, in order to exercise mind control effectively, you have to use the subconscious mind to the fullest. Of course, you have to prepare your subject to be influenced first. You also need to learn the various techniques for making suggestions and exercising influence. Use my article Power Mind-Unlocking Its Mysteries for Your Benefit.