It is the driving force behind their decisions and actions, but it is very difficult to understand and control.
What you have to do is try to get an understanding of the subconscious mind from an impartial viewpoint. Your main task is to figure out what the person’s perception of the world is, when you want to influence him to do what you want.
The first need you need to accept is that everyone has a different perception of the world. The way you see the thing you want the person to do may not be the way in which he sees it. That is why your task is to find out more about his values.
Learn what the main values of the person are. How does the thing you want him to do relate to his values?
What is the hierarchy of his values? This is important to understand and to use for influencing the subconscious mind. If the person has to make a choice between your option and others, you have to make sure that yours meets his highest values.
After considering the person’s values, you need to ensure that the thing you want him to do is not in conflict with his beliefs.
In some cases, you will have to change some of the person’s beliefs in order to make him do what you want, so you need to understand them well. Make sure you are using proper techniques for the purpose involving the imagination heavily.
Emotions are easier to understand and to influence, because they are truly common for all people. Just ensure that you match the right emotions with the thing you want the person to do.